The key to long-term success in this business lies in working your local market. Local business owners are more than just clients—they’re your neighbors, your advocates, and your potential referral network.
Many agents are tempted to buy leads from third-party vendors, thinking it’s a shortcut to quick sales. However, while paid leads might generate some short-term activity, they often come with significant drawbacks—high costs, low conversion rates, and limited potential for lasting relationships.